The article I’m reviewing is right here.
Basically, this article is all about native advertising, which is defined by Google as:
A type of online advertising that matches the form and function of the platform on which it appears. For example, an article written by an advertiser to promote their product, but using the same form as an article written by the editorial staff.
It’s something that looks like an article but is actually product advertisement – kinda sneaky if you ask me.
The author of this article has gone about a very humorous way of shedding light to this issue in journalism today. By giving the audience an analogy of the medium soy latte, it makes her point easier to understand and grasp.
The tone throughout is funny but contains just the right amount of seriousness to it. This helps with the embedding of John Oliver’s video as he makes serious issues funny and easy to understand.
There were just the right amount of embeds and written content, it was spread out evenly so that the audience can take a break and watch something or look at a funny GIF of a man metaphorically standing in the pouring rain, when he realises that there wasn’t soy milk in his latte.