Understand Globalization in 5 Minutes


Essentially, globalization is the world coming together to share goods and to communicate with everyone from anywhere.

This video explains globalization in an extremely easy way. One that can be understood by just about anybody and in no time at all – LESS than five minutes.

This second video delves deeper into the pros and cons of globalization, something that does need to be considered for future reference as it does effect the environment and our human population which is something that is quite scarce.

Source here.

Source here.

Appadurai explains five ‘scapes’ that contribute to the exchange of ideas and information, this being globalization. What are these scapes you may be wondering?

  1. The Ethnoscape –
    This is the migration of people across cultures, countries and continents.
  2. Technoscape –
    As clearly stated, it deals with technology  and the global configuration of it.
  3. Finanscape –
    Originating from finance, this scape deals with currency and stock, everything in relation to money is under this scape.
  4. & 5. Mediascape and Ideoscape –
    The distribution and production of information and images created by the media.

I very much like the way that Appadurai has sectioned off these different factors of globalization into these scapes as it makes the concept and the characteristics easier to understand.

The O’Shaughnessy and Stadler reading essentially explains what globalization is and how it works. It outlines the characteristics of globalisation which some are negative and positive as seen in the video above.

They go on to explain Marshall McLuhan’s idea of ‘the global village’ which suggests that people in the world can be brought together by globalization which I believe is in fact very true as the countries are sourcing from one another and communicating at extremely easy levels now that communication has been made easier from the inventions of the phone and internet, plus transport.

O’Shaughnessy and Stadler also go on to bring up the topic of cultural imperialism which I thought was extremely interesting as I’d never heard much of it before until then.

And here, I finish off with a video that helped me understand Cultural Imperialism just that little bit more.



Appadurai, A (1996) ‘Disjuncture and Difference in the Global Cultural Economy’, Modernity at Large: Cultural Dimensions of Globalization, Minneapolis and London: University of Minnesota Press, pp. 27-47.

O’Shaughnessy, M and Stadler, J (2008) ‘Globalisation’, Media and Society (fifth edition) Oxford: Oxford University Press, pp. 458-471.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s