Today’s BCM110 lecture was very interesting and quite hilarious. From bad lip reading to funny commentaries (thanks Nick for becoming the most wanted person in BCM110), week three’s lecture was my favourite so far. I absolutely love how Sue interacts and engages with the class – she has a great sense of humour which makes the lecture so much more fun and very memorable!
Semiotics – “The Science of Signs” was a major part of our lecture today. Our blog post for this week is supposed to be about how we interpret signs and the denotations and connotations behind each. Since Kate Moss was brought into the topic today, her issues with drug addiction and modelling, I decided that I would use anorexia as my example for my complex image.
The Daily Mail Australia had posted an article about a campaign made by Star Models which is based in Brazil. In this image, photoshop has been used to turn models into a life size fashion illustration. This campaign was held to try and stop the obsession that many young women are having with thinspiration and pro-anorexia websites.
Adam Green (The Daily Mail) comments, “…they address the issue that anorexia seems to stem from the inability for people to distinguish reality from fiction.” This meaning that people are unable to tell the difference between real life and illusion. A sketch is not reality – no one can be a sketch. It’s impossible.
The denotations of this image convey a reflection of an illustration which is far from realistic. It is bringing awareness to an issue that has affected many young girls and boys around the world through the words: “You Are Not A Sketch. Say No To Anorexia.” I believe that this quote my make the viewer feel as if they have more self worth if that is something that they are struggling with – especially in today’s society.
The connotations show how women are represented in the fashion world and how they “should” be presented in reality. Another factor that is found from this photo is that the world goes about anorexia in a negative way and society tries to stop it from happening to people by making campaigns and having helplines available – but there are constantly very thin women shown in magazines and it makes people think that they have to meet those standards which are more than likely to be impossible. No one can be like someone else and most of the images are photoshopped and retouched, you will never know if they truly look the way they are depicted.
This image however, can also be read in a different way, depending on who is viewing it. From a person suffering with anorexia, this could be a goal of theirs – something they are trying to achieve and may cause the advertisement to have the opposite effect. People that aren’t suffering from anorexia may not find this desirable or something they want to achieve and may only read the negative connotations. Some may feel empathetic and want to help spread the message of healthier bodies and the issue of body image.
Through this example, it’s easy to see how people interpret signs differently depending on the knowledge they have or if they have experienced something similar.
Please leave comments and opinions about your own views!