“The medium is the message. This is merely to say that the personal and social consequences of any medium – that is, of any extension of ourselves – result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.” – Federman, M. (2004)
In all honesty, when I was reading this quote and the rest of the information, I didn’t really know how to interpret it. Even now, when I look at it in writing and think that I may know what it actually means, I’m still doubting myself. I think this is something that I’ll need to ask about in tutorials and I’ll also need to try and stop underestimating my understanding of things if I want to succeed in this subject, even just in general.
From my understandings, if the medium is an extension of ourselves (McLuhan), anything that we use, whether it may be a phone, camera, video camera, laptop, etc. is considered the medium and the message is a change of scale, pace and patter in behaviour. This concludes to me that how people depict certain things through the medium is the message. I feel as though I will need more explanation into this and I feel like it may be something so simple and I’m making it much harder on myself. If anyone can help explain this to me, please do leave a comment.
The lecture was very informative about writing media when talking about sequential access and random access in regards to the way an audience can access information through text. I understood that completely. This just shows that new media platforms can help with new ways of writing information which can be publicised on the web and read in an entirely new way.
I enjoyed learning about the cost of failure in the printed book industry – authors could be losing out on money from the costs of production and not even end up having an audience. It’s a very risky situation, although I do enjoy reading literature through a hand held book rather than an e-book. It’s just more convenient to have your content displayed on the web, there’s no cost of production and if you don’t gather an audience on the web, there is still no failure or waste of money.
The highlight of the lecture was when Ted played the numa numa song – it was made in 2004 by Gary Brolsma and in just 2 years he had received over 700 million views – this was before YouTube was even made. Even though the song was stuck in my head for the rest of the day it was interesting to see how different kind of media platforms can spread a message around and that others could join in on the message too as seen from the many remakes of the song.
All in all, the lecture was enjoyable and I’m glad to be able to see what I know and what I don’t know through this reflection of the class and the information presented to me. Hopefully all the questions that are lingering in my brain will be answered in tutorials and maybe even through the comments.
Till next week’s BCM112 lecture,